Consumer Insights

Unlock what customers truly want—data-driven truths that shape winning strategies.
From hidden preferences to market shifts, we reveal insights that drive growth.

Insights that ignite action

Consumer insights aren’t just data points—they’re the unfiltered voice of your market, revealing what customers crave, fear, and ignore before competitors even notice. We blend advanced analytics, ethnographic research, and real-time behavioural tracking to deliver actionable truths that sharpen your positioning, spark innovation, and fuel sustainable growth. No guesswork, just clarity that turns everyday shoppers into loyal advocates.

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What we do

  • Define Your Strategy Goals
    We kick off with a deep-dive workshop to pinpoint your objectives—whether optimising for existing customers, targeting prospects, or testing products/services—ensuring insights align perfectly with your growth priorities.
  • Design Bespoke Research
    Leveraging our sister company, 16 to 24 Market Research, we craft tailored studies like ethnographic dives, surveys, mystery shopping, or behavioural analytics, scaled to your needs for maximum relevance and ROI.
  • Gather & Analyse Data
    From real-time tracking of customer journeys to full storytelling reports, we eliminate guesswork by blending qualitative narratives with robust metrics, turning raw data into clear, decision-ready intelligence.
  • Fuel Effective Decisions
    We present actionable recommendations that boost adoption among current users, win over prospects, and validate innovations—driving higher success rates with insights that sharpen strategy and maximise returns.


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Insights that transform futures

Imagine unlocking the hidden desires of your customers and target demographics, fine-tuning offerings with precision that turns casual browsers into raving fans and stagnant sales into soaring growth—our insights don’t just reveal truths, they ignite a performance revolution backed by decades of expertise. We go beyond data collection, weaving those revelations into your strategy with hands-on guidance that ensures every insight delivers its full potential.



With years of proven success, we help you pivot confidently, whether refining products for loyal users or captivating new markets, eliminating wasted efforts and amplifying ROI through strategies that truly resonate. Your vision becomes unstoppable when fueled by insights that work as hard as you do.

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Interested in our services? We’re here to help!

We want to know your needs exactly so that we can provide the perfect solution. Let us know what you want and we’ll do our best to help.

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